The online marketing world can be filled with techno babble. I’ve come across abbreviations that, even after I know what they stand for, I still need Wikipedia. And sure, some of them still are over my head, but here’s one that’s not only easy to understand but vital for business owners to use: SEO.
SEO stands for search engine optimization, which basically means: get your website noticed. Search engines use specific formulas to “rank” a website’s usefulness. Google something – anything – and see which website links show up on the first page of results. For example, a couple months ago, I got a crack in my car’s windshield and needed it replaced. I was new to the St. Paul area, so I used a Google search — “windshield repair in St. Paul.” And one of those businesses at the top of the search results got my money. Simple as that.
Getting to the Top
Here are several things that every company should keep in mind with its website:
1. Key Words. Brainstorm phrases that people might use in a web search in order to find your business. For example, if you own a painting business in Minneapolis: “Minneapolis painters,” “exterior painting in the Twin Cities,” etc. And then work those keywords into the text on your website pages. But keep it natural; have only one or two key phrases per page. Too many key phrases can hurt your website’s ranking.
2. Linking. Placing links on your website ranks it higher on search engines. For example, reserve an area for Resources, but only put quality links – this isn’t the more the merrier. Many search engines have defenses against “link farms,” or websites that have too many links. But if you have several links that take people to related quality websites, your website will rise in search engine rankings.
3. Updates. Keep your web content fresh. Search engines like to see websites with frequent updates. A common way of doing this is through blogging. Creating a blog is also a good way to keep a personal connection with your clientele (or better yet, your future clientele). Write and post articles that relate to your business or industry – and keep them between 250 and 500 words.
4. Sitemaps. Just a simple list of all your page titles. Search engine crawlers like this for the same reasons as website viewers: Makes it easy to quickly navigate your website. Be sure to keep your sitemap up to date.
These are just four small things to keep in mind when creating or editing your website. For more information on SEO or other marketing aspects, visit our VEM Global website. Or call us today at 1-866-757-8229.
Incoming search terms:
- what phrases to use to get painting business noticed