Periodically VFM Leonardo emails me with some great videos targeting hoteliers. And since our flagship is ResortsandLodges.com I am always checking these videos out! If you have a chance, watch this 12 minute video on brand awareness. It’s main focal point is that hoteliers need to create VALUABLE CONTENT to help distinguish them from other brands, especially in this hyper-competitive market.
Some key thing to remember:
- For 1 property there are more than 800 views online before a booking takes place
- Travel shoppers visit an average of 11 websites during their research
Also, take a look at this article on the ResortsandLodges Business Blog “Is your website doing all it can to sell your business?” as this gets into more details on ensuring your website presents your brand in the best manner.
