To calculate the true ROI for your VEM Global™ campaign on either ResortsandLodges.com or MoreContractors.com you need to use our dynamic tracking code on your website. I know that HTML code can be very daunting, so here’s the explanation in simple terms.
What: Dynamic Tracking Code
Who: Send the document, Dynamic Code Instructions, to your webmaster (the person who maintains your website).
When: ASAP! As soon as your listing is live you want this code in place to measure the most accurate ROI. It takes most webmasters 5-10 minutes to implement this on a website.
Where: The code needs to be pasted onto the homepage of your website and any other page that your phone number appears on.
How: Whenever a potential customer clicks through to your website from either ResortsandLodges.com or MoreContractors.com a cookie (no, not the kind you can eat!) gets dropped on their computer. This cookie automatically tells your website to flip your phone number to a toll-free tracking number VEM Global™ assigns you.
**IMPORTANT** If your phone number appears in a picture on your website and not text this code will NOT work! You can check this by trying to highlight your phone number on your website. If you can highlight it, it will flip correctly. If you can’t highlight it then you need to speak to your webmaster about taking the picture off and just displaying it as text (spiders can’t search pictures anyway, so this helps optimize your website for search engines).
If you have further questions or would like a copy of your dynamic code please contact your sales representative or account manager at 1.866.757.8229 or visit the VEM Global™ phone analytics web page.