Editors Note: We at TravelNet are highly visible supporters of the direct to consumer model. We understand the importance of Resort and Hotel brands creating direct relationships with their customers. One of the best ways to grab these potential customers is through organic search. One of the best ways to improve your organic rankings as this article supports is through powerful 1 way authoritative links. Along with the tips and options below – we do of course recommend getting featured and activating your listing on Resortsandlodges.com which will activate a powerful indexed link to your site or sites.
Quality links are not only essential for your hotels SEO success, they are also a great way to get inbound traffic directly to your website. This article looks at all the possible ways to get back links to your hotel’s website without spending a fortune.
#1: Partner with local attractions: There are attractions like museums in every city that are popular among travelers and locals living in that area. Partner with them and give exclusive discounts for their members. This will give your brand more exposure, and also give you a quality link back to your website.
#2: Education University Partnerships: Getting links from .edu websites are one of the quickest ways to improve your search engine rankings. Are there universities in your area? Partner with those universities to offer discounted rooms for guests who are attending conferences or events that are happening at these universities.
#3: Conference & Events Partnerships: Another similar way to get more customers to your hotel and to get quality links to your website is to look at conferences or events that are happening in your city, and then partner with them to offer discounted rates for the conference attendees.
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About Matt Renner
Matt Renner is Vice President of Business Development for TravelNet Solutions and has over 7 years experience in the Online Hospitality Marketing arena.