“Marketing has gone from being a cost or expense to an investment,” says Martyn Sraw in Business Week Magazine. And, just like your 401k, you should be able to evaluate your return on investment (...
Aug 24, 2010
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For anyone who has just entered the world of online advertising, things can be a bit intimidating. It’s constantly changing and new practices and technologies are always emerging. If your business i...
Aug 20, 2010
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- There are FOUR times the number of cell phones in the world than there are computers
- Gen Y’ers (18-29) say their phones are the most important devices they own
- About 2.7 billion people worldwi...
Aug 19, 2010
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As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As Twitaholic...
Aug 18, 2010
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It’s clear to us at VEM Global™ that online video is here to stay. Consumers are watching more of it and will soon be expecting it from every business. With video, the possibilities are endless fo...
Aug 18, 2010
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For those out there who have heard of an “Ad Network” but aren’t exactly sure what it really means – this post is for YOU. My main goal is to communicate what the Ad Network really is and what...
Aug 13, 2010
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Marketers, are any of you still working solely with companies that are charging you for each click your advertisements receive? If this is the case – PLEASE READ THIS POST.
When every marketing doll...
Aug 11, 2010
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Creative web site design is cool, but content is king. Web site content needs to be well-organized, concise, well-formatted and appealing. Every single point is essential to convincing readers to read...
Aug 04, 2010
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Here at VEM Global we are all about transparency. And we work hard to ensure everything we do is evaluated and analyzed so all of our advertising partners get that transparency – it’s all a par...
Aug 03, 2010
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Vertical Engine Marketing (VEM) is another form of Internet marketing that seeks to help advertisers increase their visibility on vertical (or niche) websites using a variety of paid placement strateg...
Aug 02, 2010
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TravelNet Solutions' strong success has been more than a decade in the making. A first generation travel vertical site originally founded in 1998 was ResortsandLodges.com which would be the vehicle for tremendous growth in the following years.
Built with a grant from NASA, Michigan State University, & Polyphasic - ResortsandLodges.com was an early test vehicle to a global content management system and a new friend to the world wide web. The site quickly gained popularity with millions of consumers and thousands of advertisers.
With exciting data at it's fingertips we would begin a tremendous transition in 2004 - from a single travel vertical site to a diversified, platform company that would scale much larger. Looking ahead, TravelNet Solutions plans to pursue top talent and infrastructure that offers a significant growth strategy for it's audience, advertisers, investors and revenues.
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